Realizing that there are just not any good books
to teach people the fundamentals of retailing, Marty decided to
write one. "At the global level, retailing seems quite simple.
You rent a building, outfit the building with fixtures and computer
equipment, buy merchandise, put the merchandise on the fixtures,
hire employees, unlock the front door and turn on the lights. How
difficult can that be?"
What Marty has learned is that for many people,
this is very difficult. It's not that the process is hard, but
the day to day execution with average retail store employees is
very difficult. Most retailers seem to get so caught up in operating
their business that they forget why they are in business - which
is to serve people, both your customers and your employees.
In the book, Marty will cover such topics as:
Leadership: The five key practices of leadership
that |
exist at every level in the organization.
Brand: Your brand is your talent, just as the brand
of a sports team is its talent.
Customer Service: The new level and definition
of customer service is really the customer experience. Marty dives
into levels of who buys and why they buy, and why there
may be a comeback of the mom and pop stores in the future. |
Marty has built quite a reputation as a very
dynamic speaker.
Marty speaks from experience, having run several
large companies. His experience includes taking a company into
bankruptcy and out in record time; hostile and friendly acquisitions;
aggressive and successful growth cycles using
both internal and acquisition tactics; transitioning a company
from founder-entrepreneurial management to a professional management
team; growing a regional chain to a national |
chain (30 stores to over 300 stores) in 18 months.
He leaves his audience with actionable thoughts as well as a
'to do' list to start to improve their own leadership skills. Changing
the company culture into a winning culture and how to accomplish
this is his passion, and is a key component of his speeches.
If you're interested in having Marty speak at
your next convention or meeting, contact him directly by email.
Contact Marty >> |
